Privacy policy

Privacy Policy

Last updated: 9th January 2026

This Privacy Policy describes how altmerch.store (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit or make a purchase from altmerch.store (the “Site”).

1. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and cookies installed on your device. As you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number (if provided).

2. How We Use Your Personal Information

We use the information we collect to:

  • Process and fulfill your orders

  • Communicate with you regarding your order or inquiries

  • Arrange shipping and delivery

  • Screen orders for potential fraud or risk

  • Improve and optimize our Site

  • Comply with legal obligations

If you have given consent, we may also use your information for marketing and promotional purposes.

3. Sharing Your Personal Information

We share your personal information with third parties to help us use your personal information, including:

  • Shopify (our e-commerce platform)

  • Payment processors

  • Print-on-demand and fulfillment partners

  • Shipping providers

  • Analytics providers

We only share information that is necessary for these services.

We may also share your information to comply with applicable laws and regulations, respond to lawful requests, or protect our rights.

4. Cookies

We use cookies and similar technologies to operate and improve our Site, analyze usage, and provide essential functionality such as shopping cart and checkout features. You can control cookie usage through your browser settings.

5. Behavioural Advertising

We may use your personal information to provide targeted advertisements or marketing communications that may be of interest to you. You can opt out of targeted advertising using your browser or advertising platform settings.

6. Your Rights (GDPR)

If you are a resident of the European Economic Area (EEA), you have the right to:

  • Access your personal data

  • Request correction or deletion of your data

  • Object to processing of your data

  • Request data portability

  • Withdraw consent at any time

To exercise these rights, please contact us using the information below.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law.

8. Data Transfers

Your information may be transferred outside the European Union, including to countries such as Canada and the United States. We ensure appropriate safeguards are in place to protect your data in accordance with GDPR.

9. Security

We take reasonable measures to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or legal requirements.

11. Contact Information

For more information about our privacy practices or to make a data protection request, please contact us at:

Email: webwealthds@gmail.com

Store: altmerch.store

Country: Ireland